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Teaching something yourself?Create your community
#1FeaturedThe community for everything attention.
Attention is the only input every creator, marketer, teacher and founder competes for — and almost nobody studies it di…
#2FeaturedRetention curves, frame by frame.
For editors and creators working in vertical video. We read retention graphs together, find the exact frame where peopl…
#3FeaturedFirst three seconds. Nothing else.
A working lab for openers. Every week we take 20 real hooks, run them past a cold audience, and publish what held and w…
#4Open rates are an attention problem.
Subject lines, sender reputation, first-line hooks, and the unglamorous deliverability work that decides whether any of…
6,000 A/B tests and counting.
Thumbnails, packaging, and the science of the click. Weekly tested pairs with CTR deltas published in full.
#6Papers, not posts.
We read one paper a week on attention, memory, and salience — then argue about whether it survives contact with a real…
#7What attention costs when you have to buy it.
Paid social creative. Hook rate, hold rate, CPM, and the creative decisions that move them. Bring spend data.