Q1 winners: 4 creatives that beat control by >30%, with spend

All figures from a single account, $340k spend across the quarter, DTC supplements. Client name redacted, numbers are real.

• UGC unboxing, no script — hook rate 38%, CPA $19.40 (control $27.10)
• Static, one line of text, ugly on purpose — hook rate 22% but hold rate 61%, CPA $21.80
• Founder to camera, one take, visible mistake left in — hook 34%, CPA $18.90, best of the quarter
• Screen recording of the actual product — hook 29%, CPA $23.00

Pattern: the two best both look unproduced. We spent four years learning to make ads that look like ads and the market has fully priced that in.