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17 hours ago💬 Ask the room
How long should a cold open be before people bail?
Podcast, ~45min episodes. Currently doing a 90-second cold open before the theme. Drop-off in the first two minutes is 34%, which feels high but I have nothing to compare against.
Anyone have benchmark data for podcast cold opens specifically? Most retention material I can find is video-first and I'm not sure it transfers when there's no visual channel to carry the hook.
28 comments
28 comments
Update for anyone finding this later: cut the cold open to 40 seconds and the two-minute drop-off went from 34% to 21%. Didn't change the content, just stopped setting up and started in the middle of the thing.