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Welcome. Three things and then go post something. 1. This is a community, not a feed. The classroom is where the structured material lives. The feed is for work in progress, results, and questions. If you only scroll th…
Every Thursday, 16:00 UTC, one hour. Bring one piece of work. We'll get through six or seven per call. It's on the calendar tab — RSVP so I know how many to schedule. Recording goes in the classroom afterwards for anyon…
Client clip, 2.1M impressions, 41% average view duration — which sounds fine until you look at where the loss happens. The graph falls off a cliff between 0:03 and 0:05. Not a slow decay. A cliff. That shape almost alwa…
Last reply 8 hours ago8 hours agoPodcast, ~45min episodes. Currently doing a 90-second cold open before the theme. Drop-off in the first two minutes is 34%, which feels high but I have nothing to compare against. Anyone have benchmark data for podcast…
Last reply 8 hours ago8 hours agoFollowing up on my intro post. Changed exactly one thing: instead of opening on the finished shelf, I open on the cut that nearly ruined it. 3-second retention went 31% → 64%. Same video otherwise, same length, same edi…
Economics assumes scarce supply and rational allocation. Attention has neither. It's not a budget you spend — it's a filter that runs before you're conscious of the choice. The practical consequence: you cannot persuade…
Last reply 10 hours ago10 hours agoTrying to figure out what the next teardown call should cover. Pick the one that costs you most.
I've been reading this stuff since before the classroom existed and never made anything. Finally shipped. What actually moved it, in order: Stopped making videos about my topic and started making them about the moment s…
Last reply 11 hours ago11 hours agoDocumentary background. Everything taught here is optimised for a scroll context where the alternative is one thumb-flick away. My viewers have already committed 90 minutes by sitting down. I keep trying to apply hook l…
Twelve days in, introducing myself as instructed. I make short videos about woodworking. Six months, 340 followers, and my retention graph looks like a ski slope. I've read the first two modules of Fundamentals and the…
Last reply 15 hours ago15 hours agoSame video, same title, same everything except the face. 8 variants, ~40k impressions each before I called it. Confused / mouth open 8.4% CTR Alarmed 7.9% Neutral, direct eye line 6.1% Smiling, teeth 4.8% Smiling, close…
Last reply 16 hours ago16 hours agoSincere post, not a callout. I've gotten good at this. I can reliably make someone stop scrolling. And I've noticed I'm worse at reading books than I was three years ago, my own focus is shot, and I'm not sure the two a…
Something I keep having to re-explain to clients: a view is not a relationship. You can hit a million views a month and have nobody who would notice if you stopped. The variable that separates them is encoding — whether…
Long one. Founder in B2B fintech, no personal brand, wanted to stop paying for ads. What we did: stopped posting insights, started posting decisions. Nobody engages with "here's what I think about X." Everyone engages w…
