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Following up on my intro post. Changed exactly one thing: instead of opening on the finished shelf, I open on the cut that nearly ruined it. 3-second retention went 31% → 64%. Same video otherwise, same length, same edi…
I've been reading this stuff since before the classroom existed and never made anything. Finally shipped. What actually moved it, in order: Stopped making videos about my topic and started making them about the moment s…
Last reply 12 hours ago12 hours agoLong one. Founder in B2B fintech, no personal brand, wanted to stop paying for ads. What we did: stopped posting insights, started posting decisions. Nobody engages with "here's what I think about X." Everyone engages w…
