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Teardown: why this 47-second clip loses 60% of viewers at 0:04

Client clip, 2.1M impressions, 41% average view duration — which sounds fine until you look at where the loss happens. The graph falls off a cliff between 0:03 and 0:05. Not a slow decay. A cliff. That shape almost alwa…

47

Last reply 9 hours ago9 hours ago

6

3 days ago

Ran the same thumbnail through 8 emotional expressions. Results are not subtle.

Same video, same title, same everything except the face. 8 variants, ~40k impressions each before I called it. Confused / mouth open 8.4% CTR Alarmed 7.9% Neutral, direct eye line 6.1% Smiling, teeth 4.8% Smiling, close…

Last reply 18 hours ago18 hours ago

Diego Martinez

🔍 Teardowns

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