Bank of Attention

/

All 👋 Start here 🏆 Wins 🔍 Teardowns 💬 Ask the room 📊 Research 📣 AnnouncementsActive New Top

The 'attention economy' framing is wrong and it's costing you

Economics assumes scarce supply and rational allocation. Attention has neither. It's not a budget you spend — it's a filter that runs before you're conscious of the choice. The practical consequence: you cannot persuade…

96

Last reply 11 hours ago11 hours ago

2

5 days ago

Attention without memory is a rented audience

Something I keep having to re-explain to clients: a view is not a relationship. You can hit a million views a month and have nobody who would notice if you stopped. The variable that separates them is encoding — whether…

Farah Nasser

📊 Research

62