3 days ago🏆 Wins
Killed our re-engagement campaign and open rate went up 14 points
We had a "we miss you" sequence for anyone inactive 60 days. Standard stuff. Turned it off as an experiment. List shrank 8% over the quarter as those people naturally aged out. Open rate on the main send went 27% → 41%.…
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Last reply 15 hours ago15 hours ago
Last reply 15 hours ago15 hours ago