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Full results attached in the swipe file. Headlines: Negation hooks ("this is not a productivity video") averaged 68% at 3s — best mechanism this round Number hooks ("7 ways to…") averaged 41%, down from 52% in January.…
Last reply 15 hours ago15 hours agoLinkedIn, 34k impressions, 71% held at 3 seconds which is my best ever on that platform. Mechanism I think is doing the work: the sentence is internally contradictory. You don't fire your best. So there's a missing prem…
Motion designer here. Everything in the swipe file is language. When my hook is a 900ms animation with no words, does the same taxonomy apply — negation, contradiction, open loop — or is it a different system? My instin…
